Aid Match
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http://www.dfid.gov.uk/Media-Room/News-Stories/2011/New-scheme-backs-public-choices-on-aid-spending/
Came across this on DFID website last week. Thought it was a really interesting idea, and a great way to get the general public interested in development issues.
What do you think?
Thanks
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Yes, when I was at DFID, we funded Red Nose Day (not sure if they still do) and did a lot of joint press work with them and things like school visits. They also carried coverage of a Minister's visit to one of their projects at prime time during the programme - reaching a huge audience.