Chefs for development: an innovative approach to promote Agritourism

Sometimes opportunities need to be created rather than waiting for them to come. And for a region like the Pacific, which has often been described with the sentence;“If there is a place in the world that is a mystery – it’s the Pacific”, it may just be better to create windows of opportunity rather than wait for a chance that may take the ‘big’ world years to drop by. Who would have thought that Chefs, the gladiators of la cuisine, would one day be the cutting edge strategy upon which the hopes of trade would hang? At least, I didn’t.

Well, this coming week, the Secretariat of the Pacific Community (SPC) together with the South Pacific Tourism Organization (SPTO), the University of the South Pacific (USP) and the Technical Centre for Agriculture and Rural Cooperation (CTA), the Intra-ACP Agricultural Policy Programme (Intra-APP), the Pacific Islands Private Sector Organisation (PIPSO) and other national agencies, is hosting the Pacific Community Agritourism Week from 29^th June to 3^rd July 2015 in Nadi, Fiji to promote opportunities for Pacific Agrifood sector in tourism-related markets. As part of the event, a culinary training workshop will be organised throughout the week, whereby celebrity chefs will prepare dishes with local ingredients and products live!

See more via CTA's blog: http://blogs.cta.int/2015/06/26/chefs-development-innovative-approach-promote-agriculture-nutrition-tourism/