"Civil servants must seek to become digital natives...

...if they want to stay relevant."

That is the challenging title of an article published by the European Commission Director General for information society and media in the Guardian :

http://www.guardian.co.uk/public-leaders-network/blog/2012/jun/21/civil-servants-become-digital-natives?CMP=twt_gu

The article acknwoledges the limits of the ambition "..don't force social media on everyone..".

Particularly interesting is the link between (professional) social media and our work, our capacity :  "We knew we needed to use social media to engage externally, but what has now become obvious is how critical it is in driving internal change,"