Communicating the Circular Economy

The transition to a circular economy needs behaviour changes of various sectors. Communication skills, strategies and tools can facilitate behaviour change and accelerate the transition. A leadership academy organised by the SWITCH-Asia Regional Policy Advocacy Component (RPAC) will now focus on the question how to communicate about the circular economy.

SWITCH-Asia RPAC experts have planned interactive sessions and exercises which will support learning and increase understanding of circular economy principles and approaches. In three days, the virtual academy will cover a range of topics:
• Evolution of Circular Economy (CE)
• Life Cycle Thinking in CE and Stakeholders
• Dimensions of Behaviour Change
• Policies, Regulations & Economic Instruments related to CE
• Purchase-Use-End of Life Stages
• Design for Sustainable Behaviour
• Regional Circular Economy - A Systems Perspective
• Impact of COVID-19 Pandemic
• Communication in CE
• Importance of Communication & Behavioural Change in CE
• Behavioural Change in CE

The leadership academy is targeting young professionals from countries in Asia who are working in a variety of sectors, including the private and business sector, government agencies, civil society organisations, among others. It will be held from 14-18 December, 2020.

More information is available under:
https://www.switch-asia.eu/news/apply-now-switch-asia-leadership-academ…

The EU-funded SWITCH-Asia Regional Policy Advocacy Component (RPAC) is implemented in 19 countries in Asia and is responsible for promoting Sustainable Consumption and Production (SCP) through circular economy approaches, sustainable public procurement, organisation of policy dialogues, development of policy support documents, and capacity building programmes, among others.