Responsible Traveller Profiles – Fair Trade Tourism

From www.fairtrade.travel 

FTT has, with the support of the UK Travel Foundation and Belgian Development Agency (Trade for Development Centre), carried out research in important source markets to identify target groups for marketing Fair Trade Tourism. Consumer data on Fairtrade and other ethical consumption were combined with South African Tourism research identifying who is interested in travelling to South Africa, in order to establish clear target segments for marketing Fair Trade Tourism.
This research is of interest to any business that wishes to strengthen their profile as an FTT-certified business, and tap into the growing demand for sustainability and Fair Trade in key European source markets (Sweden, The Netherlands, Germany and Switzerland),  Download the reports