Scoping export potential for Fijian produce in China

The China offices of Pacific Islands Trade & Invest (PT&I) and the Pacific Horticultural and Agricultural Market Access (PHAMA) programme are strengthening the coordination of work on joint areas with a view to assess export potential for Fijian produce in China.

The PHAMA programme was designed in 2009 with the goal of increasing exports of high value primary products from Pacific Island Countries, thereby contributing to increased economic growth, private sector development and improved rural livelihoods in these predominantly agriculture-based small country economies.

Countries including Fiji involved in the PHAMA programme have identified potential opportunities for both gaining and improving exports to China and have prioritised this for future support through the programme.

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