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Created 15 January 2021

Europe’s fundamental values are not materialistic
In liberal societies, a multiplicity of values is cherished. The European heritage is much richer than material consumption. The fundamental values of the EU are human dignity, freedom, democracy, equality and the rule of law, and they cannot be reduced to or substituted by an increase in GDP. If there are limits to economic growth and to the current trajectory (i.e. ‘plan A’), plan B to achieve sustainability is to innovate lifestyles, communities and societies that consume less and yet are attractive to everybody and not only individuals with an environmental, spiritual or ideological interest.
https://www.eea.europa.eu/themes/sustainability-transitions/drivers-of-…

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