Writing to Grab Attention: EU Tips / Тексти, які привертають увагу: поради ЄС

One of the biggest challenges EU-funded projects face in their communications is writing in a way that will grab the attention of their readers, be they journalists, stakeholders, government officials or any of their other target audiences.

The EU Neighbourhood Info Centre’s handbook, Writing to Grab Attention, addresses these challenges in a simple and animated way. It aims at helping those involved in projects understand issues such as what good writing is, why it’s important to have a catchy title and an introduction that tells the story, and why technical jargon and terms of reference don’t make good communication material.

You may read the communications handbook by the following link.