Strategic Communication for Social Impact

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Good ideas go nowhere without good communication. This workshop helps you turn your purpose into a clear, compelling message that cuts through the noise, reaches the right people, and inspires action—whether you’re running a campaign, building a movement, or trying to get your project noticed 🌍🚀.

Why attend?
Strategic communication is more than posting content—it’s choosing the right message, the right channel, and the right moment. In this session, you’ll learn how to communicate with intention, connect with your audiences, and build visibility and trust for your work 🎯🤝.

What you will learn 📚
By the end of the session, participants will be able to:

• Develop strategic communication plans aligned with social impact goals 🧭
• Create compelling content that resonates with target audiences and drives engagement ✍️📲
• Measure and evaluate communication effectiveness using practical tools 📊✅

Meet the expert: Thandie Ramme 🌟

Thandie is an Associate in the Alumni Engagement team at the African Leaders’ Academy (ALA). She completed her undergraduate degree at the University of Rochester, majoring in International Relations with a minor in Gender, Sexuality, and Women’s Studies.

Before joining ALA, Thandie gained experience through internships at the European Union in Belgium and the House of Commons in the UK, and later worked full-time at Paychex in Rochester, New York. Born in Molepolole, Botswana, she brings both global exposure and local grounding to her work. Outside of ALA, she enjoys reading, photography, and traveling 📚📷✈️.

📝 Register here

This workshop is part of the EU Youth Alumni capacity-building training series (January–April 2026)—a structured learning journey bringing together alumni of EU-funded youth programmes across developing countries. Through expert-led, interactive online sessions, the series strengthens practical skills and cross-border connections, helping alumni stay engaged beyond individual projects and grow their impact as active citizens and community leaders 🤝✨. The modules are designed using non-formal education methods and support alumni to develop competences they can apply immediately in their local work 📚🎯. Find out more about the capacity-building training-series here.