Collecting information (capturing data) to better understand the market
Library
Strategies & Action plans
The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy.
326
Views
138
Downloads
0
0
Comments
Log in with your EU Login account to post or comment on the platform.