Explainer Video briefing document

Explainer Video Briefing Document
A practical guide for EU-funded project partners to develop a compelling and focused brief for a short (60–90 second) explainer video. Aimed primarily at youth audiences in Lesotho and beyond, the brief should guide the videographer to spotlight key climate action issues - particularly in the areas of water and energy while amplifying the core messages of the #LeadByExample campaign. The video should reflect the voice and story of identified Champions, creating a relatable, high-impact narrative that inspires awareness and localised action.