Exploring innovation space: The 4Ps framework tool
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                Background material
          Excerpt: To begin with we can think about different directions in which innovation can happen. We can change:
- The product or service – what we offer the world
- The process – the way we create and deliver that offering
- The position – who we offer it to and the story we tell about it
- The ‘business model’ – the way we think about what our organization does and who we do it for
Link: http://cw.routledge.com/textbooks/9780415587372/data/4Ps_Framework_Tool…
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