Exploring innovation space: The 4Ps framework tool

Excerpt: To begin with we can think about different directions in which innovation can happen. We can change:

• The product or service – what we offer the world
• The process – the way we create and deliver that offering
• The position – who we offer it to and the story we tell about it
• The ‘business model’ – the way we think about what our organization does and who we do it for

Link: http://cw.routledge.com/textbooks/9780415587372/data/4Ps_Framework_Tool…