Findings from National Media Audience Survey - Investing in Independent Media - November 2022

The national media audience survey was designed and implemented by BBC Media Action with the purpose to inform USAID Investing in Independent Media (IIM) project on post-coup media landscape in Myanmar. As the lead implementer of IIM, Internews has provided input on survey questionnaire during technical review. Data collection was outsourced to an external research agency, ThirdEye, to conduct phone interviews for the survey and individual in-depth interviews. Data collection period was September 2022-October 2022. BBC Media Action conducts data analysis and prepares the report of findings.

The national media audience survey was designed and conducted with the aim to understand changing trends in media landscape including access to media platforms, needs and interest of audience, and perception on the quality of the news and information in a post-coup media landscape in Myanmar. 

The research objectives defined for the survey are as follows: 
● To understand media habits by learning the practice of people in following news and information. 
● To measure media access including the extent to which people can access media from different platforms including digital media platforms. 
● To study media literacy and the risk of misinformation/disinformation by studying the ability of the audience to critically evaluate the source of news and fact-check the information. 
● To find out topics of interest on news and information and level of trust on news agencies.