Information integrity needs - Prebunking led by community- based coalitions

The document focuses on a proactive strategy for combating disinformation before it takes root in public discourse. Known as prebunking, this approach involves saturating information ecosystems with fact-based content before disinformation campaigns gain traction. The paper discusses how, in Moldova, a coalition of local media and civil society stakeholders used AI-powered tools to detect disinformation campaigns in real-time and deploy counter-narratives. It highlights the importance of collective action, rapid response, and technological innovation in achieving successful prebunking efforts.