Social Behavior Change Communication: Implementing and Monitoring - USAID - (2012)

This is the fourth stage of USAID's series on its Social Behavior Change Communication program. In this stage, groups following the SBCC model begin implementation of their projects. According to USAID, Implementation should be rigorously based upon the strategies created in the previous stages, with groups taking care to fulfill all actions they've promised to take. USAID also emphasizes the importance of Monitoring, where groups don't just implement their project, but constantly evaluate the project's state during this period in order to forecast potential problems, or identify good practices.