Towards a sustainable tourism economy in Uganda

This report was commissioned by the European Union and developed by Africa Rise/Landell Mills and Luis Lechiguero, focal person for tourism at the EU Delegation to Uganda. The goal of this document is to help us at the European Union, as well as EU Member States and other Development Partners, to better understand the state of affairs of the tourism sector; not only in reference to hospitality and tour operations but to the whole value chain of the tourism ecosystem. This includes transport, food & beverage, handicrafts & souvenirs, and support services among others. Over the years, the European Union has worked closely with the Ugandan Government and the private sector to advance the tourism industry, which plays a vital role in the country's economy, development and cultural preservation. With some of its Member States present in Uganda, the EU has been a steadfast partner in promoting tourism's role in economic development, job creation, facilitating access to finance and fostering environmental stewardship. We have witnessed substantial progress over the years, with increased investment and infrastructure development in tourism hotspots, the enhancement of community-based tourism initiatives, and the preservation of critical ecosystems. However, there is plenty of work to do to unleash the full potential of the Ugandan tourism value chain at all levels, national, regional and internationally. This study aims precisely to do so, to help us understand the challenges and opportunities for promoting Uganda as a fine choice for holidays, exploring amazing nature and culture, organizing international summits, conferences and meetings and much more.