George Kyriacou is a seasoned communication strategist with over 20 years of experience across the European Union, international organisations, and global advocacy networks. Known for his expertise in strategic communication, stakeholder engagement, and campaign management, George has developed and implemented high-impact communication strategies for numerous high-profile EU projects and international organisations. With an adaptable approach that balances policy-level objectives with grassroots engagement, he has successfully managed cross-functional teams and collaborated with diverse stakeholders to enhance the visibility of key initiatives across Europe and beyond.
Throughout his career, George has focused on driving engagement and visibility for initiatives within the EU’s core policy areas, from vocational education and training (VET) to environmental sustainability, youth empowerment, and cybersecurity. His recent experience includes leading the European Training Foundation (ETF) communication efforts in vocational education, where he elevated ETF’s messaging through strategic content design, targeted stakeholder engagement, and comprehensive knowledge-sharing. This role honed his ability to tailor communications to the evolving needs of the VET sector, positioning the ETF as a key actor within the European education landscape.
In his role as Communications Team Leader for the EU Delegation’s Communication Project in Yemen, George led a transformative communication strategy that bridged high-level EU policy objectives with on-the-ground realities. Through storytelling, beneficiary testimonials, and multimedia content, he successfully amplified EU support and fostered strong local engagement. Similarly, managing the European Year of Youth campaign for the European Commission allowed George to orchestrate large-scale initiatives that connected with youth organisations across Europe, fostering community engagement and raising awareness on topics central to EU youth policy.
George’s strategic foresight and commitment to impactful communication are further demonstrated in his work for the Global Covenant of Mayors for Climate and Energy (GCoM). As a Communications and Visibility Expert, he developed and executed a multifaceted communication strategy to raise awareness of EU climate and energy policies across Asia and Africa. His efforts, including visibility campaigns around COP26, significantly enhanced engagement from national and subnational governments. His role as Senior Expert for the fi-compass project with the European Investment Bank saw him support capacity building through a knowledge-sharing strategy that reinforced the EIB’s green financing initiatives.
Additionally, George’s contribution to the EU4Digital Cybersecurity East project underscored his adaptability and skill in specialised areas. By designing a tailored communication and visibility strategy, he aligned EU cybersecurity standards with Eastern Partnership countries, building digital resilience within the region. His work in Albania on EU infrastructure projects brought his strategic vision into the environmental and energy sectors, where he developed a communication strategy that improved local institutions’ visibility and outreach capabilities.
George has also excelled in roles that demanded cross-regional and thematic versatility. His leadership in the EURES project enabled him to manage content creation for European labour mobility, producing weekly articles, newsletters, and social media outputs for audiences across the EU. As Senior Communication Expert for the World Bank’s project in Tajikistan, he designed a three-year communication strategy that increased customer satisfaction and accountability in the water sector. His role with the European External Action Service involved leading EU public diplomacy initiatives, coordinating with think tanks, universities, and media organisations to amplify the EU's global public presence, particularly across Asia and the Americas.
Across these roles, George’s approach has been grounded in a commitment to collaboration, storytelling, and innovation. He combines data-driven strategies with creative content design to produce campaigns that resonate widely and effectively address complex communication challenges. With a strong foundation in strategic foresight, adaptive communication, and extensive experience across multiple thematic areas, George Kyriacou brings a unique blend of technical expertise and strategic insight. He is known for his ability to drive results through stakeholder engagement and communication solutions that align with EU values and objectives, making him an invaluable asset in any mission that requires a transformative approach to communication and visibility.