Audience Engagement & Surveys

Dear Public Diplomacy practitioners, 

After the skype meeting with EUPOP teams, we would like to share some tips and tricks on audience surveying. 

Which ones do you find the most useful? What specific tricks do you have in your country?  

Before activity: 

- plan & budget resources, incl. survey software, on-site people for survey support etc. (consider student volunteers)

- make importance of surveys clear to entire team 

- add basic questions in registration

- facilitate Comms betw speakers and with local audiences 



During activity: 

- seating set-up conducive to audience interaction

- allow a lot of time for networking, Q&A & surveys/polls: What do they think of EU policies, activities & representatives/staff?

- encourage survey participation at numerous occasions– help audience feel “your opinion matters”.

- engage in social media networking and interaction



After activity:

- collect and analyse surveys - follow up with a survey several months later

- thank audience and share photos, surveys, presentations by mail and/or social media 

- add all attendees to EUD contact list