EUPOP Guidelines

The goal of this document is to adopt common methodology to create a joined-up common approach among all contracts. The idea is to set some key elements, important that all projects to take into account when they develop their activities. This will contribute to a coherent way of reporting and at the same time getting intelligence from the reports. These key elements are:

• Target audience. Activities are merely a means to a goal: to engage meaningfully with people. Building bonds between individuals serves to advance our foreign policy objectives.
• Demand-driven dialogue. Activities and messages must be built on the interests (and ideally demand) of local target audiences. To understand their concerns and perceptions, listening should be a core element of all activities. Partnerships with local stakeholders will increase the link to local interests and relevance.
• Medium to long term engagement. Each activity must be part of a series, build on previous and be followed up with future engagement.  It is not advisable to fund one-off activities.
• A joined-up approach. Info-sharing and cooperation among EUPOP and other EU-funded projects will lead to synergies across all activities and regions.

The guidelines provide the first step to develop an instrument to collect coherent information and indicators on project implementation.

Please note, this is a working document. Your comments and feedback are very welcome