Arts and education

Accomplished and versatile professional with extensive experience in hospitality management, cultural mediation, and customer service. Skilled in coordinating front desk operations, managing reservations, and ensuring guest satisfaction in high-paced environments. Proven ability to engage and educate through cultural mediation at significant historical sites, while also leading artistic and cultural projects such as musical ensembles and heritage initiatives. Exceptional organizational, communication, and problem-solving skills, with a strong background in diverse roles within the tourism, hospitality, and cultural industries.

Experienced Program & Project Manager with a passion for empowering creative and social enterprises. Over the past 8+ years, I've worked at the intersection of arts, culture, and social impact, supporting 200+ startups and cultural organizations across Egypt. My journey blends the worlds of creative industries and social entrepreneurship, driven by the belief that creativity can offer innovative solutions to some of today's most pressing local and global challenges.

In my role as the Creative Portfolio Manager at Nahdet El Mahrousa, I led El Garage Project, a program supporting creative startups and cultural organizations in revitalizing local identity, culture, history, and art through entrepreneurship. I’m also the Executive Director of Breaking Walls Dance Festival, Egypt’s pioneering platform for site-specific dance performances, dance films, and social dialogue through artistic expression.

Throughout my career, I’ve:

Managed 200+ creative and social enterprises across sectors like performing arts, handicrafts, media, and renewable energy.
Designed and facilitated ideation workshops, design-thinking sessions, and capacity-building bootcamps.
Led Egypt’s first Performing Arts Incubator supporting early-stage cultural startups.
Built and managed partnerships with major organizations like the British Embassy, American Embassy, Drosos Foundation, Italian Cultural Institute, EUNIC Fund, Cervantes Institute, and more.
Delivered countless training sessions on customer mapping, target market analysis, value proposition design, and business validation.

My background in acting and drama-based behavioral-change training fuels my facilitation style, making me a dynamic communicator who thrives on creating interactive, human-centered learning experiences.

I’m always looking for opportunities to support creative changemakers and explore new collaborations where arts, culture, and entrepreneurship intersect.

I am an Ethiopian filmmaker, theatre artist, and media professional passionate about using storytelling as a tool for cultural preservation, social dialogue, and community empowerment. With a BA in Cinema and Theatre Arts and ongoing graduate studies in Media and Communication, I bridge artistic creativity with strategic communication to create impactful narratives.

Currently serving as Assistant Director of Stage and Studio Production at Amhara Media Corporation, I coordinate television, cultural, and studio productions, ensuring quality storytelling and audience engagement. My creative portfolio includes the feature film ውጥን (“Wutin”), short films such as Whispered Fractures, and theatre productions like Titon (children’s theatre) and Homa-Mir (indigenous marriage traditions of Gojjam).

Beyond the stage and screen, I have organized and hosted major cultural events including ንባበ ሕይወት and ንቂ ኢትዮጵያ book festivals, both covered by Amhara Television. I have participated in international festivals such as SmartPhilm, and received training from Canon Academy, Reuters, and American University.

My work focuses on amplifying underrepresented voices, integrating indigenous knowledge into modern media, and leveraging digital platforms to extend the reach of Ethiopian visual storytelling. I aim to foster cross-cultural dialogue, inspire youth, and use media as a catalyst for positive social change.

Program Manager | Education & Social Innovation | Human Rights Advocacy & Capacity Building

A decade of experience leading programs in the non-profit sector, with expertise in education, social innovation, and human rights. Proven track record in managing cross-functional teams, fostering strategic partnerships, and driving donor engagement and fundraising efforts. Highly skilled in program development, capacity building, and policy advocacy, with a strong focus on improving educational outcomes through experiential learning and institutional collaboration. Adept at coordinating multi-stakeholder initiatives, enhancing operational efficiency, and delivering sustainable impact in diverse settings.