Arts and education

I am an Ethiopian filmmaker, theatre artist, and media professional passionate about using storytelling as a tool for cultural preservation, social dialogue, and community empowerment. With a BA in Cinema and Theatre Arts and ongoing graduate studies in Media and Communication, I bridge artistic creativity with strategic communication to create impactful narratives.

Currently serving as Assistant Director of Stage and Studio Production at Amhara Media Corporation, I coordinate television, cultural, and studio productions, ensuring quality storytelling and audience engagement. My creative portfolio includes the feature film ውጥን (“Wutin”), short films such as Whispered Fractures, and theatre productions like Titon (children’s theatre) and Homa-Mir (indigenous marriage traditions of Gojjam).

Beyond the stage and screen, I have organized and hosted major cultural events including ንባበ ሕይወት and ንቂ ኢትዮጵያ book festivals, both covered by Amhara Television. I have participated in international festivals such as SmartPhilm, and received training from Canon Academy, Reuters, and American University.

My work focuses on amplifying underrepresented voices, integrating indigenous knowledge into modern media, and leveraging digital platforms to extend the reach of Ethiopian visual storytelling. I aim to foster cross-cultural dialogue, inspire youth, and use media as a catalyst for positive social change.

Program Manager | Education & Social Innovation | Human Rights Advocacy & Capacity Building

A decade of experience leading programs in the non-profit sector, with expertise in education, social innovation, and human rights. Proven track record in managing cross-functional teams, fostering strategic partnerships, and driving donor engagement and fundraising efforts. Highly skilled in program development, capacity building, and policy advocacy, with a strong focus on improving educational outcomes through experiential learning and institutional collaboration. Adept at coordinating multi-stakeholder initiatives, enhancing operational efficiency, and delivering sustainable impact in diverse settings.

Accomplished and versatile professional with extensive experience in hospitality management, cultural mediation, and customer service. Skilled in coordinating front desk operations, managing reservations, and ensuring guest satisfaction in high-paced environments. Proven ability to engage and educate through cultural mediation at significant historical sites, while also leading artistic and cultural projects such as musical ensembles and heritage initiatives. Exceptional organizational, communication, and problem-solving skills, with a strong background in diverse roles within the tourism, hospitality, and cultural industries.