Experienced Program & Project Manager with a passion for empowering creative and social enterprises. Over the past 8+ years, I've worked at the intersection of arts, culture, and social impact, supporting 200+ startups and cultural organizations across Egypt. My journey blends the worlds of creative industries and social entrepreneurship, driven by the belief that creativity can offer innovative solutions to some of today's most pressing local and global challenges.
In my role as the Creative Portfolio Manager at Nahdet El Mahrousa, I led El Garage Project, a program supporting creative startups and cultural organizations in revitalizing local identity, culture, history, and art through entrepreneurship. I’m also the Executive Director of Breaking Walls Dance Festival, Egypt’s pioneering platform for site-specific dance performances, dance films, and social dialogue through artistic expression.
Throughout my career, I’ve:
Managed 200+ creative and social enterprises across sectors like performing arts, handicrafts, media, and renewable energy.
Designed and facilitated ideation workshops, design-thinking sessions, and capacity-building bootcamps.
Led Egypt’s first Performing Arts Incubator supporting early-stage cultural startups.
Built and managed partnerships with major organizations like the British Embassy, American Embassy, Drosos Foundation, Italian Cultural Institute, EUNIC Fund, Cervantes Institute, and more.
Delivered countless training sessions on customer mapping, target market analysis, value proposition design, and business validation.
My background in acting and drama-based behavioral-change training fuels my facilitation style, making me a dynamic communicator who thrives on creating interactive, human-centered learning experiences.
I’m always looking for opportunities to support creative changemakers and explore new collaborations where arts, culture, and entrepreneurship intersect.
