Media and free flow of information

I'm a multi-tasking professional with more than 25 years' experience in communication and information sector at international level. High qualified expertise acquired as a journalist and editor-in-chief, multimedia project coordinator, communication adviser and programme manager on development cooperation and humanitarian crisis, which includes media development, freedom of expression, safety of journalists, media and information literacy, digital transformation, politics, peace and security, migration, climate change and youth, with a strong focus on Africa and EU-Africa relations, and expertise in Western Balkans and Türkiye.

With experience spanning media in France, equipment finance in Ireland, and executive leadership in Sweden, I bring a strategic and globally informed approach to business management. I am driven by a commitment to sustainable practices, operational excellence, and collaborative leadership. My career has encompassed financial management, lead generation, and the development of cross-departmental partnerships that drive organizational growth. As CEO, I led a talented team to elevate the company through innovation and expertise in luxury event management — delivering exclusive, high-value experiences for an international clientele. Guided by a mission to combine efficiency with creativity, I focus on building sustainable business models rooted in compliance and integrity. Leveraging my multilingual background and deep understanding of multicultural dynamics, I have successfully steered initiatives in procurement, lifecycle management, and client relations that foster long-term value and cross-cultural success.

I am an Ethiopian filmmaker, theatre artist, and media professional passionate about using storytelling as a tool for cultural preservation, social dialogue, and community empowerment. With a BA in Cinema and Theatre Arts and ongoing graduate studies in Media and Communication, I bridge artistic creativity with strategic communication to create impactful narratives.

Currently serving as Assistant Director of Stage and Studio Production at Amhara Media Corporation, I coordinate television, cultural, and studio productions, ensuring quality storytelling and audience engagement. My creative portfolio includes the feature film ውጥን (“Wutin”), short films such as Whispered Fractures, and theatre productions like Titon (children’s theatre) and Homa-Mir (indigenous marriage traditions of Gojjam).

Beyond the stage and screen, I have organized and hosted major cultural events including ንባበ ሕይወት and ንቂ ኢትዮጵያ book festivals, both covered by Amhara Television. I have participated in international festivals such as SmartPhilm, and received training from Canon Academy, Reuters, and American University.

My work focuses on amplifying underrepresented voices, integrating indigenous knowledge into modern media, and leveraging digital platforms to extend the reach of Ethiopian visual storytelling. I aim to foster cross-cultural dialogue, inspire youth, and use media as a catalyst for positive social change.