Using social media to take on Peru's booming wildlife trade

I am sure most of you have already seen this publication on Mongabay:

"Conservationists use social media to take on Peru's booming illegal wildlife trade": (http://news.mongabay.com/2014/0905-dasgupta-peru-wildlife-trade.html#pk…)

The article states that social media has made it easier for people to anonymously report illegally kept wildlife. The Neotropical Primate Conservation (NPC), a Peruvian organisation that works towards ending Peru´s wildlife crisis, collects the relevant information submitted via social media, and files complaints in the NGO's name.