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Best Practices for Capacity4dev

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Last Updated: 26 November 2024
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👨‍💻Modifying Page URLs for SEO optimisation

Modifying page URLs for SEO (Search Engine Optimisation) is a crucial step in improving your website's visibility on search engines. Well-structured URLs not only enhance the user experience but also help search engines understand your content, leading to better rankings. By optimising URLs, you make your pages easier to find, more accessible, and increase the likelihood of attracting organic traffic.

Benefits of Optimising URLs

  • Improved Search Rankings: SEO-friendly URLs that include relevant keywords can help search engines identify the content and rank it higher in search results.
  • Better User Experience: Clean, descriptive URLs provide users with a clear idea of what to expect from the page, enhancing their navigation experience.
  • Increased Click-Through Rates (CTR): URLs that are easy to read and relevant to the content are more likely to be clicked on when they appear in search engine results.
  • Enhanced Shareability: Short, clean URLs are easier to share across social media platforms and other communication channels, increasing the reach of your content.
✅ Best Practices for Modifying URLs ✅
Use Keywords: Include one or two relevant keywords in your URL to help search engines understand the topic of your page.
Keep URLs Short and Simple: Avoid long, complicated URLs. Stick to a concise structure that clearly reflects the content of the page.
Use Hyphens to Separate Words: Use hyphens (not underscores) to separate words in your URL. This makes it easier for search engines and users to read.
Ensure URLs are Descriptive: Make sure the URL accurately reflects the content on the page, giving users an idea of what to expect.

Practical Examples for Modifying URLs In Your Groups 👇

  1. Using Keywords in URLs
    For a page about EU Country Roadmaps for Engagement with Civil Society, an optimised URL might be:
    capacity4dev.eu/info/eu-country-roadmaps-civil-society-engagement
    This URL includes keywords that are relevant to the content, improving its SEO value.
  2. Shortening Long URLs
    If a page title is long, such as Involving Civil Society in All Sectors of EU Support, a simplified URL could be:
    capacity4dev.eu/info/civil-society-eu-support
    This is shorter but still communicates the page’s core focus, making it easier for users to understand and share.
  3. Making URLs Descriptive and Clean
    Instead of using a URL likecapacity4dev.eu/info?id=12345, modify it to be descriptive:
    capacity4dev.eu/info/global-gateway-civil-society
    This clean and readable URL clearly indicates the topic of the page.
  4. Avoiding Special Characters
    Avoid using symbols likecapacity4dev.eu/info/global_gateway&civil_society and instead write:
    capacity4dev.eu/info/global-gateway-civil-society
    This ensures the URL is easy to read and interpret by both users and search engines.
Having trouble editing URLs in your info page? Check our 🌐 Help & Support page 🌐 for a detailed step-by-step.

With these best practices in place, you're well-equipped to optimise your group's content. In the last session, you will find a list of all the public groups used for Best Practices.