Prominent characteristics is that I am a result oriented and an excellent team player, self-motivated, and I am authentic and able to connect with people. I can work under minimum supervision with integrity, transparency and accountability as my guiding principles. I am a highly motivated person with enthusiasm for Project planning, management and support functions. I enjoy a stimulating, challenging and dynamic work environment. I am an active, social, obedient and strong willed person with keen interest in being part of social, communal concerns and high performance standards.
Lama Abu Baker is a seasoned communications expert with over 16 years of experience in strategic communications, media relations, and public diplomacy across the MENA region. She has successfully led communication and visibility components for numerous EU-funded and international development projects, collaborating closely with local governments, civil society organizations, and international bodies.
Since 2018, Lama has been a key expert in multimedia, communications, and visibility for several EU-funded projects in Palestine, Jordan, Lebanon, and Iraq. Her current role involves managing the multimedia and communications component of the EU Regional Trust Fund’s response to the Syrian Crisis. She has successfully implemented innovative social media campaigns and overseen content production.
Lama has led communication efforts for significant projects such as the EU-GCC Cooperation on Green Transition and Decarbonization, managing communication, including high-level events and climate diplomacy activities in the GCC region. She also led a nationwide awareness campaign on inclusive education for vulnerable groups, including children with disabilities and refugees, as part of the Inclusive Education in Jordan project with GIZ.
In addition to project management, Lama excels in training and mentoring media and communications teams within government institutions and civil society organizations. Her leadership and capacity-building skills have enabled her to guide teams in developing and implementing effective communication strategies, media relations, and impactful PR campaigns.
Lama has worked on projects addressing critical issues such as renewable energy, gender equality, social inclusion, women’s and youth economic empowerment, and more. Her deep understanding of EU guidelines, donor branding, and visibility standards—gained through collaborations with organizations like USAID, UN, SIDA, DFID, and GIZ—has made her a recognized leader in strategic communications across the region.
Lama holds a bachelor’s degree in journalism from Birzeit University. She is fluent in Arabic and English and has basic French and Italian. Beyond her professional accomplishments, Lama is known for her unwavering commitment to social causes and her ability to inspire those around her through impactful storytelling.
An energetic and enthusiastic changemaker with a growth mindset that thrives in fast-moving environments, with a solid academic background in Economics, Management, Digital Innovation, Political Science and International Relations and a "consultant" mentality, meanwhile turned into a civil servant: 12 years of experience in the intersection of Public Policy, Technology and the Economy, helping governments, international organizations, award-winning startups, and corporates find effective solutions to solve their "pain" points.
Public Policy - European Affairs, Tech & Innovation:
☁️ Policy Analysis - research, design and draft technical documentation
☁️ Execute advocacy strategies to advance the organization's priorities.
☁️ Expertise in multilevel governance (EU, national and local levels)
☁️ In-depth grap for Digital innovation and technologies - European Digital Policy (DSM, DSA, DMA, DGA, Data Economy, Privacy, Connectivity and emergent technologies (AI is not writing this).
Public Affairs, Outreach & Stakeholders Engagement:
☁️ Develop and nurture stakeholder relations.
☁️ Solid experience organizing corporate and policy events, across industries and regions.
Project Management & Business Development:
☁️ Business acumen across markets and business models.
☁️ Organization skills to drive one's Agenda in VUCA times.
☁️ Operational skills in resource planning, marketing, coaching, and operations.
Languages
☁️ Native in Portuguese (PT).
☁️ Fluent in English (EN) and Spanish (ES)
☁️ Professional Proficiency in French (FR).
Digital Skills
☁️ Productivity - MSFT and Google suit.
☁️ Enterprise Systems Management.
☁️ Data Analytics.
☁️ Software - CRM, ERP (SAP) & Ticketing (ServiceNow, JIRA).
Lived in PT, BE, HU, BU, CY & NL
